Artist and designer, Jennifer Elsner, contacted me when she was in the midst of rethinking her practice. We collaborated on what eventually became A Day With Jennifer Elsner, an editorial piece that would live on her new website and serve as an unconventional “About Me.” We worked with GoForth Creative on the photography and the resulting piece not only tells a great story to support Jennifer’s new brand direction, but inspired coverage in Design*Sponge. I’m always pleased to create strategic content with legs, like this piece.