Mutual Admiration Society is a communications consultancy working with a select number of clients to craft brand stories and share them through the right outlets and influencers.
BRAND MESSAGING / CONTENT STRATEGY / COPYWRITING
PUBLIC RELATIONS / PRESS RELEASES / PRESS KIT DEVELOPMENT
SOCIAL MEDIA DIRECTION
Mutual Admiration Society was founded by Carrie Nieman Culpepper, an award-winning journalist and editor who’s written about design, travel and culture for a wide range of publications. She began using those skills to shape the stories of creative businesses and share them through smart, targeted, traditional and social media campaigns.
Culpepper’s approach draws from her experiences in several areas of communications: She’s worked as an agency copywriter, editorial directed several websites including those for Citysearch and Aol, been an art school and museum publicist, led the arts section of a well-respected weekly paper and reinvented a shelter magazine as managing editor. Her strength lies in shaping your story and finding the right platform to share it.
CURRENT | PAST CLIENTS
Clients span media, design, education, nonprofit and tech.
First Freedom Center
The Institute for Contemporary Art
Jennifer Elsner design
Micheal Sparks Design
Release the Hounds
Todd Yoggy Designs
The Underground Kitchen
Culpepper’s writing has appeared in
The New York Times
The Washington Post
Travel & Leisure
and many more.
See her writing portfolio here.
2016 Public Relations Society of America – Award for Marketing Materials
2015 Public Relations Society of America – Award for Special Events
15 Virginia Press Association Awards won in 7 years for home, lifestyle reporting, writing and editing