Public Relations


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Mutual Admiration Society developed a public relations strategy and six-month campaign for brand experience agency, Release the Hounds, focused on sharing a few of the firm’s recent creative initiatives including its “Get Some Virginia In Ya” Virginia craft beer campaign and the launch of it’s new packaged food product, Crunch Dynasty. The campaigns garnered substantial print, web and radio coverage.

Here are some of the results:

Release the Hounds unleashes pack creativity, RVA News article about Release the Hounds founder, John Mills

Crunch Time: The Mills Family Fetes a Delicious Dynasty, Richmond Home magazine 8-page feature story on Crunch Dynasty soft-launch event

Legendary Spice, GRID magazine article on Crunch Dynasty’s origin

Ride the Tongue Tiger, Virginia Living magazine story about Crunch Dynasty

Slogan Raises a Glass to Growing Industry, Richmond Biz Sense article about Release the Hounds’ Craft Beer Campaign

Radio Interview, WRVA News about Release the Hounds’ Craft Beer Campaign

Get Some Virginia in Ya, Richmond Times-Dispatch and story aboutRelease the Hounds’ Craft Beer Campaign


Read about the Crunch Dynasty soft launch party




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