Carrie Culpepper created a public relations strategy and campaign for the grand opening of the First Freedom Center museum, which was built on the site where Thomas Jefferson’s groundbreaking Virginia Statute for Religious Freedom was signed into law.

The resulting press and buzz:

Center on Va.’s role in religious freedom opens Friday, Richmond Free Press, 1/20/15

First Freedom Center celebrates all (and no religions), RVANews.com,  1/19/15

Top 5 Weekend Events, The Richmond Times-Dispatch, Friday 1/16/15

First Freedom Center Opening and Commemoration story and video, The Richmond Times-Dispatch, Saturday 1/17/15

Editorial: First Freedom Center resists evil, The Richmond Times-Dispatch, Sunday 1/18/15

Their Opinion: Virginia Statute for Religious Freedom, The Richmond Times-Dispatch, Sunday 1/18/15

“First Freedom Center opens in downtown Richmond,” The Associated Press, Friday 1/16/15
[Story picked up by: The Washington Post, SeattlePI.com, Richmond Times-Dispatch, Fredricksburg Freelance Star, WSET TV (Lynchburg, Danville, Roanoke), Staunton News Leader] 

Interview with CEO Randy Wyckoff, AM 1140 WRVA Jimmy Barrett Show,  1/16/15

Evening news segment, NBC-TV Ch. 12, Friday 1/16/15

Evening news segment, ABC-TV Ch. 8, Friday 1/16/15

 First Freedom Center Exhibits Open, FaithinRichmond.com, 1/14/15

 God and Man at 14^th & Cary, Richmond Magazine’s The Hat, 1/13/15

 Calendar listing, Style Weeky, 1/13/15

Interview with Randy Wyckoff on Inspire Indeed, WRIR 97.3FM, 12/30/14

Two-minute NPR segment, WCVE 88.9FM, 4/13/15

SOCIAL MEDIA:

GRID magazine – promoted opening on Facebook & Twitter

Governor Terry McAuliff – Tweeted quote from his speech, 1/16/15

Many others tweeted about it, 1/16/15

Senator George Allen – posted photos and paragraph about his attendance at the opening on Facebook